This billboard is very interesting since it has this movement that these models are climbing on it and trying to open and eat it desperately. This ad is particularly targeted at people who love eating sweets like milk chocolate, and it is trying to portray that this milk chocolate is so delicious that people can’t hold themselves from eating it. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal, and valuing Cadbury at £11.5bn (US$18.9bn). It is a pathos appeal because those models are conveying a emotional message to the audiences about how tasty the milk chocolate is.
This Panasonic nose hair trimmer billboard also catches my attention because of its fun creative composition. The target audiences are mature men who have tons of nose hair to clean up everyday. It is trying to say that this trimmer can help you clean up your nose hair safely and painlessly no matter how big and long it is. Panasonic has reached the value of $34.9 billion. This billboard is also a pathos appeal since it uses the funny looking man with long hair nose to convince audiences that trimmer works for anyone else as if it works for person like him(the one in the ad).
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