Adidas has been one of the greatest German leading company for sports goods of all time since it was founded. The company has great value in terms of fashion or quality on their products.
Boost Technology
Adidas is known for its new material inventory whether they apply on the shoes or clothes. 2017 -2018 are the years for their “boost technology” on shoes, and it’s been very popular because of it fashion look and comfort level. so what is the boost? The midsole of the new Energy Boost, the first shoe to showcase the technology, looks like spongy polystyrene but is actually made up of hundreds of nuggets of super-springy thermoplastic polyurethane (TPU). Adidas used this boost technology invented the most comfortable shoes ever. personally speaking, I have two pairs of it, and it’s so comfortable that when you walk you feel like you are walking on a soft area that fits your feet and your feet never get tired. Many other companies like Puma and Skechers started to copy the Adidas’s boost technology and mesh material on their shoes as well because they noticed that the Adidas has made a huge profit out of this new inventory. below is a video of explaining the boost Technology in details.
Break Free – Adidas
Adidas is also really good at tapping into emotions when it comes to advertising their brand. They sometimes use some storytelling very simple video to promote how you can achieve your dreams and to feel great by wearing their clothes. Below is an ad that describes how an old man is being locked in a nursing home and feels upset about how he loses his passion toward himself, but after he wears the Adidas shoes, he feels energetic and tries to break through the nursing home to find his passion back. He tries a couple times to escape the nursing home but end up stopping by nurses and losing his shoes; however, the other people are moved by his action and decided to help me. Finally, with the help of the other people, he gets his passion and freedom again. below is a link a to the website. Enjoy!
Adv91musitakemu yilihamu 