Adv91musitakemu yilihamu

This Ikea ad is my favorite advertisement because of its absolute creativity. It starts with a cook cutting the mini version of all kinds of furniture for the kitchen, and it even tells you that you can pick your own colors and do your unique measurement for the perfect kitchen. after cutting them all, the lady put them all in a pan and start stirring them. The result ends up with having a clean and good looking mini kitchen that is consist of these furniture. in the end, it even alerts you with washing your hands before serving by washing her fingers with the small faucet. the selling proposition is about customizing your kitchen as the way you want. comparing to this one, the Pepsi has done a bad job creating a good ad, and it gets on many people’s nerve including me.

This is an ad is about a protest sense and a woman walks up to a police officer manning the protest crowd and hands him a Pepsi, therefore stopping protests. Pepsi mistook social justice movements for opportunities to sell soda, which is pretty disrespectful to the people who have suffered and sacrificed for the sake of protest and change. It’s good to have a helping hand to for a social change, but it can be insulting and insensitive by using serious social issues to sell products.

if we compare the two ads, one is really creative and give the viewers a sense of joy; however, the Pepsi one is really controversial and it brings a social problem to the viewers, which means it’s not wise to use some serious social issues to make a ad because it’s easy to make mistakes.

Stereotyping is still happening in our lives even though the world has come to a certain developed stage. Advertising agencies usually promote and use stereotyping in their ads in order to make their products be known to the public. It is a wrong thing to have stereotypical elements in the ads, Whether they make it on purpose or not because it will bring a negative impact on the public. Racism in advertising was never a thing in the past, but it is still happening nowadays. here are some examples.

Example 1.

The ad for Qiaobi laundry detergent, which has drawn millions of views on YouTube, shows a black man pushed into a washing machine and emerging later as a light-skinned Asian man. The ad agencies definitely have ethical responsibilities on making this kind of racist ad since it sees black as dirt” and promotes that how everyone should be whitened in order to be good.  later on, the company posted on their Weibo account(Chinese social media similar to Twitter). they stated; “We regret that our advertisement led to controversy and have no intention of shirking our responsibility,” the statement said. “The advertisement and the surrounding controversy have hurt those of African descent, and because of this we would like to apologize.” However, “Many Chinese people have a well-established phobia of dark skin, which unfortunately also breeds racist attitudes towards people of African descent,” he said, adding that some people view blacks as “dirty” solely because of their skin color.

Example 2.

The offending film, which was broadcast online and at the cinema, opens with a mother-in-law figure interrupting a bride and groom as they are saying their vows.

She then proceeds to yank the bride’s nose, pull her ear, and force her mouth open to look at her teeth – not unlike the way a vet might check the health of a horse, as internet users were quick to point out. After a thorough probing, the older woman makes an “OK” gesture with her hand to indicate her approval, before her eyes suddenly widen as she focuses on the bride’s breasts. The shot then cuts to a clip of a red Audi car and a voice-over reminding viewers that “an important decision must be made carefully”. It ends with a pointer to the company’s second-hand car sales webpage.

This is another ad that dehumanizes women, and this ad company compares women to used cars, which is completely unacceptable. The company should take ethical 100% responsibilities, but the sad thing is that Chinese people are also racist, and only a few of them care about this.

Adidas has been one of the greatest German leading company for sports goods of all time since it was founded. The company has great value in terms of fashion or quality on their products.

Boost Technology

Adidas is known for its new material inventory whether they apply on the shoes or clothes.  2017 -2018 are the years for their “boost technology” on shoes, and it’s been very popular because of it fashion look and comfort level. so what is the boost? The midsole of the new Energy Boost, the first shoe to showcase the technology, looks like spongy polystyrene but is actually made up of hundreds of nuggets of super-springy thermoplastic polyurethane (TPU). Adidas used this boost technology invented the most comfortable shoes ever. personally speaking, I have two pairs of it, and it’s so comfortable that when you walk you feel like you are walking on a soft area that fits your feet and your feet never get tired. Many other companies like Puma and Skechers started to copy the Adidas’s boost technology and mesh material on their shoes as well because they noticed that the Adidas has made a huge profit out of this new inventory. below is a video of explaining the boost Technology in details.

Break Free – Adidas

Adidas is also really good at tapping into emotions when it comes to advertising their brand. They sometimes use some storytelling very simple video to promote how you can achieve your dreams and to feel great by wearing their clothes. Below is an ad that describes how an old man is being locked in a nursing home and feels upset about how he loses his passion toward himself, but after he wears the Adidas shoes, he feels energetic and tries to break through the nursing home to find his passion back. He tries a couple times to escape the nursing home but end up stopping by nurses and losing his shoes; however, the other people are moved by his action and decided to help me. Finally, with the help of the other people, he gets his passion and freedom again. below is a link a to the website. Enjoy!

This billboard is very interesting since it has this movement that these models are climbing on it and trying to open and eat it desperately. This ad is particularly targeted at people who love eating sweets like milk chocolate, and it is trying to portray that this milk chocolate is so delicious that people can’t hold themselves from eating it. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal, and valuing Cadbury at £11.5bn (US$18.9bn). It is a pathos appeal because those models are conveying a emotional message to the audiences about how tasty the milk chocolate is.

This Panasonic nose hair trimmer billboard also catches my attention because of its fun creative composition. The target audiences are mature men who have tons of nose hair to clean up everyday. It is trying to say that this trimmer can help you clean up your nose hair safely and painlessly no matter how big and long it is. Panasonic has reached the value of $34.9 billion. This billboard is also a pathos appeal since it uses the funny looking man with long hair nose to convince audiences that trimmer works for anyone else as if it works for person like him(the one in the ad).