This Ikea ad is my favorite advertisement because of its absolute creativity. It starts with a cook cutting the mini version of all kinds of furniture for the kitchen, and it even tells you that you can pick your own colors and do your unique measurement for the perfect kitchen. after cutting them all, the lady put them all in a pan and start stirring them. The result ends up with having a clean and good looking mini kitchen that is consist of these furniture. in the end, it even alerts you with washing your hands before serving by washing her fingers with the small faucet. the selling proposition is about customizing your kitchen as the way you want. comparing to this one, the Pepsi has done a bad job creating a good ad, and it gets on many people’s nerve including me.
This is an ad is about a protest sense and a woman walks up to a police officer manning the protest crowd and hands him a Pepsi, therefore stopping protests. Pepsi mistook social justice movements for opportunities to sell soda, which is pretty disrespectful to the people who have suffered and sacrificed for the sake of protest and change. It’s good to have a helping hand to for a social change, but it can be insulting and insensitive by using serious social issues to sell products.
if we compare the two ads, one is really creative and give the viewers a sense of joy; however, the Pepsi one is really controversial and it brings a social problem to the viewers, which means it’s not wise to use some serious social issues to make a ad because it’s easy to make mistakes.
Adv91musitakemu yilihamu 